Goodbye, RedPlum. Hello, RetailMeNot Everday!

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You’ll be seeing these new inserts starting this Sunday!

Well, maybe… There’s plenty of buzz surrounding the RedPlum coupon inserts that are getting a makeover to “RetailMeNot Everyday”, and while most people are used to seeing these in their Sunday paper, let’s not forgot that several major cities had coupon publications canceled in their area ?. Why? In an attempt to fight coupon fraud and the coupon black market — yes, there is in fact a coupon black market!

For the lucky souls who still get coupon inserts regularly, you’ll immediately notice an improvement on the savings you already know and love. The newly branded RetailMeNot Everyday’s inserts will now include restaurant deals and other local discounts! In the long term, they also plan to develop new and innovative ways to deliver savings to the consumer – sweet!

Some of you might be thinking, “well that’s great and all but I’m still not getting any inserts in my area!” And we’re curious too! Among the proposed updates to the publication, there are no promises that major cities who’ve been without coupon inserts will see them return any time soon.

Readers who regularly receive RedPlum inserts can expect the newly branded insert starting this Sunday, March 25th. For the time being, clippable RedPlum online coupons are still available but will eventually make their way to the RetailMeNot Everyday website.

Thanks hip2save!