Are You Getting One of the New Toys R US Stores Opening Before Christmas 2019?

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One year after closing its remaining US locations, Toys R Us is planning to open two new mall stores as part of a modest comeback. The new locations (in Houston, TX and Paramus, NJ) are scheduled to open in November 2019, just before Christmas. Richard Barry, CEO of Tru Kids Brands, says the company is planning to offer a revamped online experience as well.

The shopping experience in these new mall locations will look and feel different than the one you may remember from the company’s pre-bankruptcy era.

The new stores will be much smaller than the previous ones (about one-third of the size). Their layout may feel unfamiliar too as there will be fewer packaged toys on display to allow for more open play areas, interactive displays, and spaces for special events and birthday parties.

Could these two new stores be an indication of a larger comeback in the works? “We think that this is going to be scalable, and we think we can grow the business over time,” said Barry.

Outside the U.S., Toys R Us continues to operate about 800 stores with plans to open 70 more stores this year in Asia, India, and Europe.